I am Jenny Agasandian, Theatre educated Fashion Designer (MA), owner of B.C. (Be Creative, Be Curious, Be Courageous).
One of the important missions of the brand is to restore the respect for the garment, restore the healthy and sustaining attitude to the body and the environment - just as it was before the mass production era, when every woman knew where her garment came from (the grandmother who kept it for her or the seamstress who sewed for her on demand) - just as she knew where her food was coming from.
This is why the brand promotes the idea of a smart wardrobe, high-quality timeless items, an experience of long-term emotional connection with the selected item.
I believe there are a variety of creative ways to make smart choices, and this is a creative experience shared by the designer and the customer.
I believe that the creative energy for the future comes from multiple sources. My energy comes from my family, traveling to beautiful places around the world and meeting people.
My everyday creative activity is focused on designing collections for the B.C. brand and teaching the young generation. Every afternoon my studio becomes a school for fashion design - a place where fresh ideas are born, and my job as a teacher is to support and provide practical tools for the success of my students.
Creativity can not exist without curiosity and courage, even when we choose how to dress. My
assignment as a designer is to create a relationship between woman and garment - so that I actually engineer the closest wrap to the body, using the tools of an architect: the logic of proportions, aesthetics of textures and dynamism of movement.
The hallmarks of B.C. atelier include a creative approach to volume, texture & using sophisticated colors combinations. Artisan techniques (knitting & threading) are used throughout the collections to create the unique & timeless B.C. aesthetic.
With the environment in mind, we are moving towards minimizing our environmental impact; landfill, waste, and environmental stress due to unnecessary production. We are working with you, our beloved customer, to hand-make our garments one-at-a-time for you! We, here at B.C. , will be producing, from now on, your clothes on a made-to-order basis. Each garment will be hand made with love just for you!
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